Self-employment

What it takes to become a CEO is having the right idea, finding the right opportunities, developing your skills into professionalism, taking risks, finding the right team, the right strategy, a lot of patience and working capital. The wealthiest men on earth are self-employed. They provide opportunities for others through their skills. Since digital marketing has become a better way to make wealth, learning digital skills will pave a path for you on a sustainable stream of income.

Opportunities

We can only take advantage of opportunities that comes in line with our knowledge areas. Good opportunities come along with requirements, when you have the right skills or knowledge you can go for it.  Opportunities open doors to new people, new knowledge areas, and job opportunities. Never underestimate the power of good opportunities.

Motivated

Knowing what others do not know makes you standout and recommendable. This helps you to build confidence and thereby increasing your productivity.

The digital marketing skills you need in 2021;

SEO&SEM

The acronym SEO stands for Search Engine Optimization. As its name implies, it’s a methodology for making your website and it content easily accessible to internet users. It pays a major role in determining your number of visitors per time. Every website owner or publisher knows that it is one thing to build an online platform, it another to drive in traffic perpetually through search engines. With SEO your website will rank higher on search engine result page

 SEM on the other hand means Search Engine Marketing.it is a methodology for making your website and its contents easily accessible to internet users through paid advertisements. Through SEM, your website can rank higher on search engines result page.

The main difference between SEO and SEM is that SEO involves ranking your website using unpaid strategies while SEM involves ranking you website visibility through paid strategies. Lot of business owners would pay a lot to get this done for their website(s). SEO services price range starts from $1000.

 WEB DESIGN

 Most thriving business reaches out and maintains their customers through online platforms. A website makes your services available anywhere and anytime around the world with just a click away. Anyone can build a website using WordPress or other domain providers but not everyone can design a website professionally. With over 1.7billion websites in the world, an unappealing website layout will give the wrong impression to your readers thereby reducing your chances of success. A uniquely styled and professional looking website gives a thrill of satisfaction to your service seekers and makes them come back for more. The cost of designing a website varies for different countries but may range from $200 to millions.

EMAIL MARKETING

Email marketing is the act of using your target audience email list to establish a relationship and promote your services. Email marketing service frees may not be as high as other digital skills but it’s an easy way to earn legitimately. An organization may use Email marketing to promote their services by offer 70% off on their 25^th anniversary.  Customers tend to respond more to emails with catchy titles than social media platforms. I highly recommend this skill for personal benefits or freelancing purposes because it very easy to understand and cheaper to use. Email marketing services may cost up to $10 and above per hourly service.

see also: Affiliate Marketing for beginners

SOCIAL MEDIA MARKETING

Social media marketing is a powerful tool for building your service network, increase your website traffic and sell your services using social media handles. It plays a major role in bringing in reaching your audience and your audience reaching you. Social media marketing will help you create a continuous awareness in the minds of your potential audience. When thrust is being established, it is easier to sell your services. Charges for social media marketing may cost up to $25 per hour depending on the clients desire.

 GRAPHIC DESIGN

Graphic design is the art of promoting your ideas and passion to your audience using elements such as color, image, line, shape, texture, space and value.  Our beliefs, cultures, passion, ideas are being shaped uniquely with the help of graphic design.  It plays an important role in every society either civilized or uncivilized. Since every local and international business community will always want to reach out to a global world at an instant by continually communicating their branded products, Graphic designers are usually sought out in high demand for this purpose.

The cost of employing a graphic designer varies around the world but may cost up to $150 depending on the service type.